If you’re working towards better relationships with your customers (and who isn’t?), share relevant content with them. They want to interact with you, and good quality content enables them to trust and want to talk with you, according to Cheryl Snapp Conner, CEO of SnappConner PR. She and Jeremy Knauff, CEO of Spartan Media, team together in “How to Create Content that Generates Exposure, Loyalty and Sales” to offer fresh perspectives on basic content marketing advice. It includes specific examples of how investing in content for your customers will produce ripple effects for your company. Check out the article!